April 22, 2025
Cambridge, Ontario
Media Invited to Exclusive Launch Event at Automatica Trade Fair
CAMBRIDGE, ON – ATS Industrial Automation is set to revamp workforce training with the launch of UReality, its latest digital solution. UReality is an advanced virtual reality (VR) training program designed to provide immersive, realistic, and fully interactive training experiences for manufacturers. This innovative training solution is designed to support workforce development, enhance efficiency, and helps manage costs—offering organizations stay competitive in an increasingly digitalized industry.
As manufacturers navigate an evolving labor landscape, VR training offers a scalable and adaptable solution to help meet workforce demands. UReality creates customized, real-world training scenarios that support the development of essential skills in a safe, controlled environment. By helping to minimize dependencies on the availability of hands-on equipment, and through the expanded possibilities of virtual training, companies are better positioned to reduce onboarding time, enhance job proficiency, and lower training expenses.
“Studies show that employees trained using virtual reality are 275% more confident in applying newly learned skills compared to traditional classroom or e-learning methods,” said Roland Echter, Director of Digitalization at ATS Industrial Automation. “For employers, this may translate to higher retention rates, improved job performance, and significant cost savings. UReality is not just a training tool—it’s a strategic investment in workforce development across all industries.”
Tailored Training Solutions for Every Industry
To meet the diverse needs of manufacturers, UReality offers tiered package options that allow businesses to select the level of training that best suits their operations. With a wide range of integrated virtual digital assets and functions, all possible scenarios and issues can be represented. From standardized safety modules to fully customized simulations, ATS Industrial Automation works to ensure that companies can integrate VR training seamlessly into their workforce development programs.
Join Us at Automatica for the Official Launch
ATS Industrial Automation invites media representatives to the official launch of UReality at the Automatica Trade Fair in Munich, Germany, on June 25, 2025. Join Roland Echter and the ATS team at Booth #303 at 10:00 AM for a live demonstration of UReality in action. Attendees will experience firsthand how VR training is transforming industrial workforce development. The event will feature live demos, giveaways, and refreshments.
For More Information
Holly Ritchie
Sr. Marketing Manager
ATS Industrial Automation
hritchie@atsautomation.com
About ATS Industrial Automation
ATS Industrial Automation Inc., part of ATS Corporation, delivers end-to-end automated assembly and test solutions across a variety of markets including E-mobility, nuclear, and specialized new product innovations requiring deep expertise. ATS Industrial Automation uses its extensive knowledge base and global capabilities in custom-designed automation and digitalization to address the sophisticated manufacturing systems and service needs of regional and multinational customers. Learn more by visiting the ATS Industrial Automation website at www.atsindustrialautomation.com.
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