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Build a Business Case for Automation that Inspires Confidence

Make confident investment decisions with data-driven insights, total cost of ownership analysis, and strategic alignment.

In today’s complex manufacturing environment, capital investments demand much more than gut instinct. ATS Industrial Automation helps manufacturers build structured, data-driven business cases that clarify when, where, and how to automate to achieve scaled production needs. Our process combines financial modeling, operational insight, and strategic alignment—so you can make confident, high-impact investment decisions.

At its core, a business case answers the question: “Is this investment worth it?” It does this by modeling key financial metrics like return on investment (ROI), net present value (NPV), and total cost of ownership (TCO) while factoring in strategic fit, risk, and long-term value. Whether you’re deciding between manual and automated production, evaluating multiple equipment concepts, or navigating where to invest first, a strong business case brings clarity to complex manufacturing investment decisions.

But building one isn’t easy. Many manufacturers struggle to gather the right inputs, model future-state scenarios, or align cross-functional teams. That’s where ATS comes in. Our approach combines deep automation expertise with proven financial modeling to help you build a business case that’s not only technically sound, but strategically actionable.

Business Case Development Helps

Clarify investment decisions by defining the right questions early and aligning strategic goals before financial modeling begins.

Enable cross-functional alignment by involving subject matter experts and independent reviewers to challenge assumptions and strengthen the financial model.

Improve input accuracy by helping teams collect reliable data on costs, labor, throughput, and maintenance.

Prioritize capital spending by comparing multiple automation scenarios and identifying the highest-return opportunities.

Avoid costly missteps by identifying which assumptions are high-risk and validating them through sensitivity analysis.

Every automation project is unique. Allow us to listen to your challenges and share how automation can launch your project on time.

Why Choose ATS for Business Case Development?

Partner with a team that brings clarity and confidence to your investment decisions.

At ATS, we don’t just build automation—we help manufacturers build the case for it. Our business case development process is deeply integrated into our pre-automation services, combining technical expertise, financial modeling, and strategic insight to help manufacturers make smarter, faster investment decisions.

Process Understanding

We start by mapping the manufacturer’s current operations—how parts are made, tested, and reworked—to identify automation opportunities and constraints.

Risk Assessments

We evaluate which steps are most challenging to automate and where failure modes could impact performance or costs.

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Concept Development & Down-Selection

We generate and compare multiple automation concepts, selecting the most viable options based on stakeholder needs and feasibility.

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Simulation & Cost Modeling

We simulate performance and estimate acquisition, installation, and lifecycle costs to inform TCO analysis.

Benefits of Business Case Development

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Strategic Alignment from Day One

We define the right questions before modeling begins, ensuring the business case is relevant and aligned with the manufacturer’s goals.

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Data-Driven Analysis

ATS automation experts partner with the manufacturer’s stakeholders to build models that reflect real-world conditions.

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Global Perspective, Local Insight

With an international footprint, ATS can model scenarios across regions—factoring in labor rates, logistics, and serviceability that online research can’t easily capture.

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Accelerated Decision-Making

Our frameworks, reusable tools, and pre-automation workflows streamline the process, reducing time to insight and increasing confidence in decision-making.

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Independent, Actionable Recommendations

We don’t just present data. Our business cases often include prioritization advice, helping leaders decide what to strategically invest in first.

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Lifecycle Planning & Asset Management

We model the full lifecycle—including maintenance, downtime, spare parts, and obsolescence—so you can plan for the long term.

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Flexible Use Cases

Whether you’re justifying investments, evaluating automation roadmaps, or seeking investor funding, our business cases are tailored to your audience and objectives.

Where Business Cases Make a Difference

Business case development isn’t one-size-fits-all. It helps answer a range of strategic questions, from determining whether automation makes sense to how best to scale production. ATS helps customers apply business case thinking across high-impact scenarios.

Deciding When to Automate

A business case helps manufacturers determine whether automation is the right solution. By comparing different production models, teams can assess labor costs, throughput potential, and scalability, ensuring investments will deliver the greatest impact.

Building Automation Opportunity Roadmaps

For multiple automation opportunities, a business case enables manufacturers to prioritize based on financial return, strategic alignment, and feasibility. These roadmaps guide phased investments, helping teams allocate capital effectively and align initiatives with business goals.

Lifecycle Management

Business cases support decisions around maintaining, upgrading, or replacing existing equipment. By modeling the full lifecycle cost, manufacturers gain a clearer understanding of asset performance. This enables more informed service planning and asset management strategies.

Strategic Planning for High-Volume Manufacturing

For manufacturers scaling production or launching new lines, business cases can help evaluate expansion options. They compare locations, production strategies, and staffing models, ensuring high-volume operations are designed for efficiency, cost-effectiveness, and growth.

Supporting Product Launches and Go-to-Market Strategy

Business cases enable manufacturers to estimate production costs, validate design decisions, and align plans with market demand. This supports go-to-market strategies by ensuring products are not only viable, but also profitable and scalable from day one.

Reassessing Investments with New Information

Market conditions and operational needs evolve. Business cases help manufacturers adapt. New data helps teams determine whether a new approach is more viable or if existing investments must be re-evaluated. This flexibility keeps decisions relevant and responsive to change.